A year or so ago, with some detective work on my part and by grilling the uncle who always supplied our tickets, I was able to determine the first big league game I ever attended. The date was Sunday, July 24, 1960. It was a doubleheader with the White Sox playing the Yanks at Yankee Stadium. The crowd of 60,002 turned out to be the largest of the season. My father and I were the '2'.
My man Billy Pierce pitched (which I knew and was the first clue I had in tracking the game). He won his 9th of the year that day. I don't really have many memories of the game other than my father talking about Pierce and Whitey Ford (who didn't pitch that day), the hot dog vendors coming through the stands, the scoreboard with the trains running behind it all day, and my Dad pointing out that the Yankees took the covering off the bleachers in dead center to accommodate more fans. The many white shirts out that way made it tough on hitters trying to pick up the pitch.
Last week I was able to track down a program from the day at Yankee Stadium. that's the cover up top. It was in pretty decent shape other than the scorecard centerfold being held in place by only a bit of one staple. I decided that I'd go ahead and scan it for a post, most of it anyway.
First a bit about programs back then. Teams (or at least the ones I knew of) published programs a few times a year but had scorecard inserts done for each series. The cover below is from the first edition of the NYY 1960 game program. Lot's of similarities with mine from mid-season.
Across from that is the intro page. The Yanks note the tough second half schedule and note a few positives from the first half.
Opposite the Ol' Professor is a shot of the Yankees voted onto the 1960 All Star squads for the two games played earlier in July. And more ads.
A couple of full page car-centric ads bring us to the scorecard insert. This one is kind of fun...
...but this one is pretty much just a wall of text.
Then there is this page of ticket and game time info...
This ad page with a preview of a series against the A's is next. Below this I've posted the preview of the Cleveland series that was on the first page of the centerfold insert. The Jimmy Piersall picture makes it more interesting.
Here is the rest of the program without much commentary. I did zoom and crop the picture of the old timers for your enjoyment!
Inside and outside back cover...full page ads.
Ballantine was the Yankees' primary beer sponsor..."Make the 3-ring sign and ask the man for Ballantine!"
No baseball program is complete without an ad for Coke. The vendors back then sold Coke in those wax paper cups with cellophane covers sealed across the top.
Well that's it. A program from the day I attended my first live baseball game. I was lucky enough to pull this one done with a lowball offer. Unless I could find one with the Billy Pierce end of the doubleheader scored I'm through looking.